| CHIEF
EXECUTIVE OFFICER'S REVIEW OF OPERATIONS |
A review of the priorities
from last year
| PRIORITIES |
RESULTS |
|
To open a further twenty stores across all markets. |
Twenty one new stores were opened during the year and three closed. |
|
To increase our same store sales and EBIT particularly in Australia
and Canada |
Same store sales growth became difficult in the tight market we found
ourselves in but we were able to lift the margin on the sales we did
make and this contributed to good increases in same store EBIT in
all markets. |
|
To deliver an average return on shareholders funds in excess of 26%.
|
The result for 2007/08 represented a return on average shareholder
funds of 30.9%. |
|
To implement a merchandise planning system to improve replenishment
of fast sellers. |
We successfully implemented a merchandise planning system including
a small team of merchandise planners during the year. This will enable
the company to better predict the requirement of stock going forward
to reduce out of stocks for fast selling lines. |
OVERVIEW OF THE
FINANCIAL YEAR’S RESULTS
The group's net profit
after tax of $25.232m was up on the previous year by 20.1%. This result
was achieved by a continued focus on improving margins and controlling
costs. In an environment where sales growth proved to be difficult, due
to rising interest rates and fuel prices, this strategy paid dividends
and allowed the company to grow the bottom line profit despite the difficult
conditions. Overall the performance for the year was pleasing as previous
year's initiatives including improved buying and supply chain processes,
continued to deliver benefits.
Inventory levels surged somewhat during the year impacting on the balance
sheet and reducing net operating cash flows. The lift in inventory levels
was due to several reasons. There was an increase of $14 million on inventory
levels due to the impact of the exchange rate on the conversion of Australian
and Canadian stock levels. Secondly the addition of 17 new stores added
approximately $8.5 million to last year's inventory levels. The remainder
of the increased value was due to the company not reaching budgeted sales
levels, especially over the high volume Christmas period, the higher gold
price and the permanent increase in inventory levels on a comparative
basis due to the company's increased focus on the diamond category. In
the coming year we see an opportunity to finetune these levels as we gain
more experience with our merchandise planning systems.
Our continued strategy
to evolve Michael Hill into a brand is providing Michael Hill with increased
differentiation within the industry. This has allowed the company to achieve
a higher average sale and to improve margins at a time when much of the
industry is still very price and discount focused. Our Michael Hill watch
brand has transformd our watch category allowing us to respond to international
trends, and develop our own designs, which are not comparable or available
else where. This has invigorated this category and boosted margins.
SEGMENT RESULTS
The segments reported on reflect the performance of the company's retail
operations in each geographic segment and exclude non-core retail activities
such as manufacturing, wholesale and distribution, as well as other general
corporate expenses.

AUSTRALIA
In Australian dollars, total sales increased 7.6% to AUD212.095 and same
store sales grew by 0.1%. The operating surplus increased 30.5% to AUD$21.053m
and represented 9.9% of sales (2007 - 9.2% of sales).
Thirteen new stores were opened in Australia during the year and three
stores were closed. The thirteen stores opened were:
- Winston Hills,
New South Wales
- Rouse Hill, New
South Wales
- Lake Macquarie,
New South Wales
- Fig Tree Plaza,
New South Wales
- Dapto Mall, New
South Wales
- Forest Hill, Victoria
- Plenty Valley,
Victoria
- Calamvale, Queensland
- Garden City, Queensland
- West Lakes, South
Australia
- Gateways, Western
Australia
- Armadale, Western
Australia
- Joondalup, Western
Australia
Three stores were
closed during the period giving a total of 136 stores operating in Australia
at 30 June 2008.
The company still
has significant expansion opportunities left in Australia. Strong population
growth particularly in states such as Queensland along with a resilient
economy, and expanding infrastructure, seems to present an increasing
number of opportunities every year. With this growth comes investment
in new malls and the refurbishment and expansion of existing ones. After
further assessment of the opportunities we feel confident that at least
170 Michael Hill stores can be operated in Australia which provides the
group with excellent growth prospects in the future.
Our priority in the
coming year is to continue working to lift "same store" sales
while identifying and opening a further 12 locations across the country.

CANADA
Total Sales in Canadian dollars grew by 28.6% to C$24,855m and same store
sales decreased by 1.8%. There was an operating deficit of NZ$0.044m for
the twelve months compared to a deficit of NZ$0.005m for the previous
corresponding period. The company, however, entered the Ontario market
in East Canada in July 2007 and established a separate retail management
team to open this market. This has added some infrastructure and one off
start up costs to the Canadian operation this year. The 5 stores opened
in Ontario during the twelve months did not contribute fully for the period.
The existing West
Canada operation experienced solid growth for the twelve months with an
operating profit of C$0.890m compared to $0.028m for the corresponding
period last year, which was very pleasing. Many of the stores are now
achieving our minimum return on investment criteria.
During the year we
opened one further new store in Alberta. This number was short of expectation
however we have experienced a very tight real estate market in Canada
over the past twelve months. Five new stores were opened in Ontario near
and around Toronto. The six new stores opened during the period were:
- West Edmonton Mall,
Alberta
- Fairview Park,
Ontario
- Burlington Mall,
Ontario
- Pen Centre, Ontario
- White Oaks, Ontario
- Masonville, Ontario
There were 22 stores
open as at 30 June 2008.

NEW ZEALAND
New Zealand's performance
during the year was steady with total sales slightly down on last year.
The operating surplus, however, was up 8.3% to $14,697m which was very
pleasing. The surplus as a percentage of sales increased to 15.1% up from
13.9% last year. Two new stores opened in New Zealand during the year
at Trentham, Upper Hutt and South City, Christchurch.
In 2008/09 our main
objectives will be to continue to drive same store sales and improving
the existing business. We plan to open one further store in NZ during
the year.
ENTRY TO THE US
MARKET
Recently the company announced the acquisition of 17 stores in the US
from the Chapter 11 bankruptcy of Whitehall Jewelers Holdings Inc. One
of the positive things about a tough period in any economic cycle is the
opportunities that such a shake out creates. This case was no exception.
The Whitehall acquisition was a rare chance for Michael Hill to enter
the US market and assemble a small group of very prime locations, largely
grouped in the greater Chicago and St Louis areas. The Whitehall model
also had many similarities to Michael Hill, including the size of the
stores, the fact they were typically located in malls on prime centre
court locations, the size of the store teams, product mix etc. The opportunity
also allowed us to assess the performance of an existing jewellery operator
in these locations, thereby reducing the risk somewhat in choosing the
sites. For an overall purchase price of 80% of the closing inventory value,
this will provide the opportunity to test Michael Hill in the US market
with relatively low risk.
We expect there will
be some costs involved in establishing these stores under the Michael
Hill name and given the fact we are unknown as a brand in the US, combined
with the economic climate, we may incur losses for several years. However
the positive side is we could not ask for a better portfolio of stores
to trial our US business with.
OUR PRIORITIES
Our main
priorities for the 2008-09 financial year are:
- To deliver a return
on average shareholders funds in excess of 26%
- To open a further
25 stores across the established three markets
- To drive increases
in same store sales and EBIT performance
- To successfully
enter the US market via the recent acquisition of 17 stores.
THANKS TO AN INCREDIBLE
TEAM
With a simple focus and a huge amount of dedication and hard work our
team has delivered a fantastic result this year.
I would like to acknowledge
each and every one of them for sharing our vision and making it a reality.
I would also like to congratulate them all on an amazing effort this year
and for their contribution to the continued success of the company.

M.R. Parsell
Chief Executive Officer
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