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| CEO'S
REVIEW OF OPERATIONS |
A review of the priorities
from last year
| PRIORITIES |
RESULTS |
ESTABLISHING CANADA
To establish our Canadian business as a viable model for expansion. |
Sales volume and other important key performance indicators were reached.
Further store openings now planned. |
AUSTRALIAN EXPANSION
To open an additional 10 stores withinour current markets. |
A further nine stores were opened during the financial year. |
SAME STORE SALES GROWTH
To continue to grow our same store business through a strong focus
on our people, our customers and our brand. |
Same store sales grew by 9.8% in Australia, 1.2% in New Zealand and
45% in Canada. |
MERCHANDISE AND SUPPLY CHAIN SYSTEMS
To further improve our merchandise planning, management and logistics
systems to allow us to be more streamlined and efficient with replenishment
of inventory. |
Inventory levels were managed more efficiently this year. This was
reflected in our return on assets improving from 11.2% to 13%. A review
of our logistics resulted in consolidation of our New Zealand and
Australia warehouses into one in Brisbane. |
IMPROVING MERCHANDISE RANGES
To deliver improved merchandise ranges in the stores to assist in
building same store sales and margins. |
Diamond ring and gold ranges were overhauled in Australia and New
Zealand. In Canada the merchandise ranges were rebuilt as a result
of our experiences in the market. Strong same store sales increases
were achieved. |
LEVERAGE NEW GROUP STRUCTURE
To continue to organise the business structure to deliver more value
across the group allowing us to grow more effectively. |
The management and support teams were centralised to Brisbane. This
will esult in a simple efficient structure going forward with a strong
focus on growth. |
| OVERVIEW
of the financial year
We are very
pleased to be able to report a record profit this year. The result
is a fantastic achievement and I thank our entire team, who have
contributed.
The highlights
of the year include a very strong performance from our Australian
retail division, and our Canadian operation reaching a level of
performance which gives us confidence to push forward with the opening
of another four stores in the current financial year.
This year we
opened nine new stores across the group and refurbished a further
14 stores at a total cost of NZ$2,301,000. Our focus, as always,
was to increase the performance of our existing stores. This strategy
has paid off with strong improvements in earnings from our existing
store base and all new stores performing to, or exceeding expectations.
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Behind the scenes,
a great deal of change has occurred as we continue to reorganise the group
in preparation for further expansion overseas.
With the company clearly
focused on our vision for international growth some very difficult decisions
were made during the year. In order to provide the most effective support
structure to assist the company in achieving our international growth
plans, we consolidated our Australasian support teams together in our
Brisbane office. This has resulted in the downsizing of our office in
Whangarei and 28 employees were made redundant. All those affected were
offered alternative positions in other areas of the business or redundancy
packages including career transition assistance, and external training
programs. A provision of $705,000 before tax was made for this and other
associated costs in our result.
This move will have
a very positive effect by allowing us to share our vision more effectively
within our support teams and by ensuring all our energy is focused on
the future and on achieving our goals.
We made very good
progress during the year in the logistics area of the business. The company
is now able to service all its Australasian stores from one central distribution
centre in Brisbane. This will mean the company will be able to reduce
the amount of inventory previously held in two separate warehouses and
better manage out of range stocks and the replenishment of fast selling
lines. This was a complicated model to establish and involved substantial
systems development. However we are confident that the long term benefits
will more than compensate for the effort involved in establishing these
systems.
We also conducted
a complete review of our advertising during the year and our brand communication
was updated. This included new imagery, music, and logo device. This was
done to improve the recall of our advertising and to further strengthen
our brand equity. Our aim over time is to continue to lift our brand awareness
which in turn will help us to improve sales,and improve margins by building
a stronger emotional bond with our customers.
Overall a 47% lift
in operating profit,and a 28% return on shareholders funds is a solid
result and reflects many of the initiatives put in place by the team over
the past two years.
AUSTRALIA performs
beyond expectations
OPERATING
RESULTS
AUSTRALIA (NZ $000) |
2004
|
2003
|
2002
|
2001
|
2000
|
1999
|
1998
|
| Revenue |
167,206
|
138,710
|
133,462
|
120,854
|
118,878
|
100,340
|
90,409
|
| Earnings before
interest & tax |
18,160
|
12,377
|
12,879
|
10,354
|
10,678
|
8,663
|
7,158
|
| As a % of revenue |
10.9%
|
8.9%
|
9.6%
|
8.6%
|
9.0%
|
8.6%
|
7.9%
|
| Average assets
employed |
75,350
|
69,346
|
64,064
|
56,589
|
48,704
|
42,516
|
35,820
|
| Return on assets |
24.1%
|
17.8%
|
20.1%
|
18.3%
|
21.9%
|
20.4%
|
20.0%
|
| Number of stores |
93
|
84
|
77
|
74
|
66
|
64
|
58
|
| Exchange rate
for profit translation |
0.88
|
0.89
|
0.82
|
0.79
|
0.80
|
0.84
|
0.83
|
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|
Our
Australian operation has enjoyed an exceptional year. In Australian
dollars, sales increased 19.2% to $147,141,000 and same store sales
increased by 9.8%. Earnings before interest and tax (EBIT) in Australian
dollars improved 45% to A$15,980,000 and reached 10.9 % of sales (2003-8.9%).
The result reflected a combination of several strategies that were
implemented during the year and buoyant trading conditions in the
Australian market.
Last
year we reported on the additional costs of adjusting our sales professionals
bonus schemes. This impacted negatively on the 2002/03 result but
was implemented to reward top performers, to encourage higher levels
of productivity and to help reduce staff turnover. This was identified
as being strategically important to our future performance, because
the retention of high performing staff underpins our ability to continue
to deliver same store sales growth.
I am pleased to report staff turnover in Australia reduced significantly
over the year and we attribute much of the same store sales growth
to this strategy. |
A further nine new stores were opened in Australia during the year. These
were in the following areas:
-
LISMORE in Northern New South Wales opened in July 2003.
- NORTH
LAKES in Brisbane opened in August 2003.
- KARRINYUP
in Perth opened October 2003.
- WHITFORD
CITY in Perth opened in October 2003.
- WARWICK
GROVE in Perth opened in November 2003.
- BROADMEADOWS
in Melbourne opened in November 2003.
- HOBART
CBD in Tasmania opened in December 2003.
- BEENLEIGH
MARKET PLACE in Brisbane opened in April 2004.
- GEELONG
CENTRAL in Geelong opened in May 2004.
In total there were
93 stores open in Australia as at 30 June, 2004.
Even with our expansion,we have still to reach full scales of economy
and market penetration in Victoria, Western Australia, and Tasmania. As
these markets grow we will be able to increase our levels of advertising
and therefore increase our brand awareness, which will result in increased
sales. We have still to enter the South Australian market and feel comfortable
that at least another 50 stores can be opened across the country in the
next five years. This provides the group with solid growth prospects from
the Australian operation in the years to come.
NEW ZEALAND bounces
back
OPERATING
RESULTS
NEW ZEALAND (NZ $000) |
2004
|
2003
|
2002
|
2001
|
2000
|
1999
|
1998
|
| Revenue |
86,711
|
83,784
|
80,643
|
68,314
|
63,105
|
56,600
|
50,845
|
| Earnings before
interest & tax |
11,009
|
10,644
|
10,134
|
7,643
|
7,120
|
7,002
|
6,117
|
| As a % of revenue |
12.7%
|
12.7%
|
12.6%
|
11.2%
|
11.3%
|
12.4%
|
12.0%
|
| Average assets
employed |
34,127
|
29,404
|
28,935
|
29,818
|
30,569
|
25,615
|
23,520
|
| Return on assets |
32.2%
|
36.2%
|
35.0%
|
25.6%
|
24.5%
|
27.3%
|
26.0%
|
| Number of stores |
46
|
46
|
43
|
41
|
40
|
38
|
36
|
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New
Zealand traded well through a period of substantial change. After
a very difficult first quarter, where sales finished well down on
the previous period, the company bounced back and finished the year
with a positive result.
Sales for the year increased 3.4% to $86,711,000 and EBIT improved
3.4% to $11,009,000.
No new stores were added during the year, as our focus was on improving
the existing store business. We made a number of senior management
changes during the year and this combined with the streamlining of
the support office has meant the retail operation has had to cope
with a significant amount of change. Going forward, we have renewed
our focus on the basics within our stores and this year we are concentrating
all efforts on our people through improved training and development,
better utilisation of our sales management systems and improving customer
service to increase same store sales and productivity levels. |
While increasing same
store sales is our priority in New Zealand, there is an opportunity to
open another two stores this financial year and these sites are currently
under investigation.
There were 46 stores open as at 30 June 2004.
CANADA lifts sales
OPERATING
RESULTS
CANADA (NZ $000) |
2004
|
2003
|
| Revenue |
5,860
|
2,308
|
| Earnings before
interest & tax |
-
1,366
|
-1,802
|
| Average assets
employed |
5,023
|
5,195
|
| Number of stores |
4
|
4
|
Revenue in our four
stores continued to grow throughout the year. In Canadian dollars sales
increased 166% to C$4,922,400, up from $1,846,400 last year. This represents
an average sales volume of $1,230,600.00 per store.
The EBIT loss in Canadian
dollars improved 20% from a loss of C$1,442,000 in 2002/03 to a loss of
C$1,147,000 in 2003/04. This loss is reasonable when you consider the
difficulty of establishing a business in the North American market. Canada
will provide us with substantial growth prospects in the future and we
feel we are making good progress to date.
The sales volume,
margins, wage expenditure, and other important key performance indicators
being achieved this year indicate our store model will be successful in
the Canadian market. We will gain momentum with further store expansion
and increased brand awareness as scales of economy in advertising and
buying are improved. This year we invested one million dollars in advertising
to help establish the brand and to build a higher level of awareness.
As we grow this level of advertising expenditure will begin to amortise
across a wider store base.
With this in mind
we have decided to open a further four stores in Canada. Two of these
are due to open in Vancouver in late October. A further two are expected
to open next calendar year.
We believe that Canada has an exciting future. As we open more stores,we
will monitor their progress carefully. At current levels of performance
we believe it will take approximately twelve stores to break even.
International Financial
Reporting Standards
Michael Hill International
will report in accordance with the new International Financial Reporting
Standards (IFRS) for the 05/06 financial year with the opening balance
sheet as at 1 July 2005 and the comparatives for the 04/05 year adjusted
to reflect IFRS.
The company is managing
the transition to IFRS as follows :
- Key accounting
staff are attending professional body education seminars.
- Professional advice
has been sought and will continue to be sought from our external advisors
up to the time of conversion.
Our priorities
Our main priorities
for the next financial year are as follows.
- To open another
fifteen new stores across all markets.
- To continue to
grow the Canadian business towards a breakeven position by June 2006.
- To achieve further
same store sales and EBIT growth through a strong focus on our customers,
our people, and our brand.
- To finalise the
reorganisation of our supply chain and merchandising systems to support
international growth.
- To deliver an average
return on shareholders funds in excess of 25%.
Thanks to an amazing
team
Finally, I would again
like to acknowledge our entire team. This year they have delivered an
exceptional result which is a credit to each and every one of them. Congratulations
and thank you.

M.R. Parsell
Chief Executive Officer
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