| |
| CEO'S
REVIEW OF OPERATIONS |
A review of the priorities
from last year
| PRIORITIES |
RESULTS |
|
| REORGANISATION
OF THE GROUP |
|
| To continue with
the reorganisation of the groups structure tocater
for international growth. |
This
continued to plan and is near completion.The company isnow
positioned to grow as planned with most resourcesrequired
now in place. |
|
|
| GROUP IT PLATFORM |
|
| To implement
a consistent IT platform across the group. |
This
was achieved with NZ coming on to the same platformas
Australia and Canada in July. |
|
|
| STORE EXPANSION |
|
| To open 3 stores
in New Zealand, 6 in Australia, and 4 in Canada. |
15 new stores
opened. |
|
| LEVERAGING
BUYING AND MANUFACTURING FUNCTIONS |
|
| A
Group Category Manager was appointed to head up ourteam
of international buyers,and the group’s manufacturingdivisions
have also been consolidated under a Group Manufacturing Manager. |
| To gain efficiencies
and improvements from our buying andmanufacturing
divisions.To improve margins and product ranges. |
|
| IMPROVING
PERFORMANCE OF THE EXISTINGSTORE
BASE |
|
| NZ
improved same store sales by 1%, and EBIT improved 5%. In Australia
same store sales increased 5.7%, and EBIT overali mproved by 4.2%
(in Australian dollars). |
| To increase the
performance of our existing store base especially
in Australia. |
|
| CANADA |
|
| To
successfully launch the Canadian operation, including asupport
centre and four new stores during the financial year.To
reach a number of performance indicators set within our plan. |
The operation
opened as planned.Sales are improving with brand
awareness. |
|
| Overview
of the year
This
has been a year of change. Many divisions under the new group executive
team were restructured to help us cope with our ambitious growth
plans. These changes did not come without some cost and resulted
in us not meeting all our financial objectives. However,the Company
has built a sound platform for growth and is now positioned to take
advantage of the opportunities that lie ahead.
Our Australian
and New Zealand retail businesses performed to our expectations
during the year. We opened a further 15 new stores,and refurbished
19 stores at a total cost of NZ$3.495 million. This refurbishment
program is an essential part of our strategy to improve our brand
perception and deliver same store sales growth.
|
|
We opened in Canada
| OPERATING
RESULTS - CANADA (NZ $000’s) |
2003
|
| Revenue |
2,308
|
| Earnings before
interest & tax |
-1,802
|
| Average assets
employed |
5,195
|
| Number of stores |
4
|
In September, our
start up team moved to Vancouver. The first stores opened in Lougheed
Mall and Seven Oaks Mall in November 2002, Mayfair Mall in early December
2002 and Metrotown, Vancouvers largest Mall in April 2003.
With only four stores,
building brand awareness was always going to take time as we found when
we have opened new states in Australia. This financial year we have budgeted
a larger percentage of revenue to this task. Sales are now trending up
each month, and our high levels of customer service, along with the in
store experience is being well received.
Currently our main
priority is to fine-tune our existing stores to ensure their success.
Further stores will be considered only when this is achieved.
Restructuring
As planned, we have
restructured our top level of management. Our Manufacturing Divisions
are now under one Group Manager and with the appointment of a Group Buying
Manager, we have completed our international buying team. This will result
in greater efficiencies and improved margins.
New Zealand continues its success
| OPERATING
RESULTS -NEW ZEALAND (NZ $000’s) |
|
|
2003
|
2002
|
2001
|
2000
|
1999
|
1998
|
1997
|
|
| Revenue |
83,784
|
80,643
|
68,314
|
63,105
|
56,600
|
50,845
|
47,894
|
| Earnings before
interest & tax |
10,644
|
10,134
|
7,643
|
7,120
|
7,002
|
6,117
|
5,525
|
| As a % of revenue |
12.7%
|
12.6%
|
11.2%
|
11.3%
|
12.4%
|
12.0%
|
11.5%
|
| Average assets
employed |
29,404
|
28,935
|
29,818
|
30,569
|
25,615
|
23,520
|
23,214
|
| Return on assets |
36.2%
|
35.0%
|
25.6%
|
24.5%
|
27.3%
|
26.0%
|
23.8%
|
| Number of stores |
46
|
43
|
41
|
40
|
38
|
36
|
36
|
 |
Our
New Zealand business continued to improve its performance and built
on an extremely strong result last year. Sales rose 3.9% and EBIT
improved 5%. Same store sales increased 1% over last year. EBIT as
a percentage of sales improved from 12.6% to 12.7%. This result continues
to demonstrate the Companys ability to grow our core business
year after year. The result was achieved on the back of a magnificent
result in 2002 and is a credit to the entire team.
Three new stores were opened during the year. The Palms Shopping Centre
at Christchurch opened in November 2002, Papakura in South Auckland
opened in December 2002, and Blenheim in the South Island in April
2003.
In the past two years the Company has sought out new opportunities
in cities previously considered too small to support a Michael Hill
Jeweller store. Taupo and Blenheim have been very successful. They
have demonstrated that there are further opportunities in New Zealand
for growth and we will be taking advantage of these opportunities
in the coming years. In total 46 stores were open at 30 June 2003.
|
Australia continues to grow
| OPERATING RESULTS -AUSTRALIA(NZ$000’s) |
| |
|
2003
|
2002
|
2001
|
2000
|
1999
|
1998
|
1997
|
|
| Revenue |
138,710
|
133,462
|
120,854
|
118,878
|
100,340
|
90,409
|
70,409
|
| Earnings before
interest & tax |
12,377
|
12,879
|
10,354
|
10,678
|
8,663
|
7,158
|
5,299
|
| As a % of revenue |
8.9%
|
9.6%
|
8.6%
|
9.0%
|
8.6%
|
7.9%
|
7.5%
|
| Average assets
employed |
69,346
|
64,064
|
56,589
|
48,704
|
42,516
|
35,820
|
31,755
|
| Return on assets |
17.8%
|
20.1%
|
18.3%
|
21.9%
|
20.4%
|
20.0%
|
16.7%
|
| Number of stores |
84
|
77
|
74
|
66
|
64
|
58
|
52
|
| Exchange rate
for profit translation |
0.89
|
0.82
|
0.79
|
0.80
|
0.84
|
0.83
|
0.91
|
| |
| In
Australian dollars total sales increased 12.8%. EBIT rose 4.2%, and
same store sales increased 5.7%.
The fall in
EBIT percentage reflected higher wage costs within the operation.
This was partly due to the introduction of seven day trading in
Queensland. It also reflected an adjustment the Company made to
our bonus system for sales professionals, which resulted in higher
bonus payments. This was part of a strategic move to improve same
store performance over the medium term. In a growth business it
is important to retain high performing staff as their stability
underpins our ability to grow and to continue delivering same store
sales growth. This investment will help improve retention levels
and assist us in delivering improved performance this financial
year.
The company
recruited a higher number of Managers in training to meet our growth
opportunities especially in Victoria, Western Australia, and Tasmania.
|
 |
A further eight stores
were opened during the year. They included;
Hurstville
in Sydney which opened in July 2002,
Maitland in
NSW, August 2002.
Eastgardens
in Sydney, October 2002.
Werribee in
Melbourne, November2002.
Rockingham
(our fourth store) in Perth, February 2003.
Victoria Gardens
in Melbourne, April 2003.
Northgate in
Hobart (our first store in Tasmania) May 2003. In total 84 stores were
open as at 30 June 2003.
We have not yet reached
full scales of economy in Perth, Melbourne, or Tasmania. Therefore our
strategy is to continue opening stores over the next twelve months focusing
on these areas. All of our support structures are in place and the brand
is established in these markets.
We have currently
identified that we will reach 130 outlets in Australia. However with the
increase in the number of mall refurbishments, redevelopments and new
projects this number is growing and we now realise that the number of
potential of store numbers is greater than planned. This will provide
us with growth prospects well into the future.
Our Priorities
Our main priorities
for the next year are as follows.
To continue
to build the Canadian business.
To open further
stores in Australasia as opportunities arise.
To deliver
improved merchandise ranges to the stores.
To leverage
the new group structure and to deliver value across the entire group,
allowing us to grow more effectively.
With the IT
systems on the same platform, we will improve our position regarding consolidated
reporting, merchandise planning systems, inventory management and logistics.
To continue
to grow our same store business through a strong focus on our people,
our customers, and our brand.
My thanks to the team
Finally I would like
to thank our entire team. You make this Company unique, and I thank you
all for sharing our vision.

M.R. Parsell
Chief Executive Officer
|
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